brief create an experiential tour of Kingston that brings together Canadian taste makers & bon vivants on a weekend they couldn't help but brag about online and in-person
client kingston accommodations partners
in partnership with alphabet creative
role influencer curation, digital content strategy, experience design, hosting
Tourism marketing "familiarization tours" are usually reserved for seasoned travel writers.
Instead, Kingston Accommodation Partners wanted to create an immersive, photogenic and fun weekend in Kingston that brought together taste makers from the cities they wanted to garner more recognition from.
les bon vivants
We brought together a group of people whom are cultured, refined, and with sociable tastes to food and drink to capture the weekend through their own lens.
physical invite
Personalized invitations were sent to guests one week before attending the weekend in Kingston, which included an itinerary with hints at surprises on the trip ahead.
welcome packages
Curated welcome packages featuring local artisans, stores, and other treats were placed in each room to help acquaint guests with the city. Each pair received spending money, phone chargers, and other items to help get them through the weekend in style. Of course, sparkling wine was included to toast the occasion.
“ To be honest, I didn't think Kingston would be this much fun before going there! ”
- @inayali
selected captures
results
The collective of 12 creators, with a digital footprint of 147,000 followers, attended the weekend yielded over 300,000 impressions in three days. Notable metrics include 143 Instagram photos shot by attendees, which led to over 30,000 likes and 650+ comments on the platform. 700+ photos were submitted to be used in tourism marketing for both Kingston Accommodation Partners and Tourism Ontario region ‘The Great Waterway'.