brief showcase the city of Kingston's deep connection to its local artisans and makers
client Kingston Accommodations Partners
in partnership with alphabet creative
role influencer curation, experience design, event hosting, analytics
Connecting Artisans and Makers in Kingston
Tourism marketing is the most powerful component that shapes a destination’s identity. As part of Kingston Accommodation Partners’ new focus on millennial visitors, we showcased the city's artisans, creators and makers through the eyes of those who are makers themselves.
makers meet makers
We curated a group of influencers with diverse connections to the “maker movement” which included artisans, photographers and entrepreneurs to experience the city through the perspective of its own crafts people.
crafted invitations
Each guest was given personalized invitations and hand made goods from local Kingston makers before attending the weekend.
the weekend
We guided our guests through maker workshops, local craft breweries and art collectives to connect with Kingston's renowned creators. The group was also treated to a helicopter tour and a private dinner with Kingston's arts leaders to celebrate the weekend.
selected captures
results
With a collective digital footprint of 304,607 this group yielded over 25,000 Instagram likes over the course of the three day activation. The photos taken on the tour were also submitted to for use to Kingston Accomodation Partners in support of their new campaign and re branding strategy.