équipe

brief develop an influencer based digital marketing campaign to showcase spring fashion at Place d'Orleans

client place d'orleans shopping centre

role influencer curation, digital activation, creative direction, location scouting

Clothes simply look better on real people.

We worked with prominent Ottawa style setters to showcase Place d'Orleans Shopping Centre's spring fashion campaign. Digital influencers created their dream wardrobe and were photographed for a spring lookbook that was shared on multiple digital platforms and was featured through in-mall signage.

4 style mavens, 4 different looks.

Each digital influencer was chosen for their own unique look and specific online following.

beautiful original content

Style influencers took on roles as their own personal stylists by supporting the Spring Style campaign with personalized crafted content. These pieces of content were shared on both their own digital platforms and that of Place d'Orleans Shopping Centre’s.

ctv morning ottawa place d'orleans digital marketing

multiple activations

As a collective, style mavens hosted a brand activation event which included a shoe fashion show, interactive capsule wardrobes with opportunities for mall shoppers to connect with the personalities, and on-air radio appearances. They also appeared as models and spokespeople for a television segment supporting the campaign.