St. Laurent Centre is the largest mall in Ottawa Canada with 90,200 square metres (971,000 sq ft) and is currently the 27th largest mall in Canada.
We acted as an offsite digital media strategy team, part of which included acting as the executive editor of their blog. We researched, planned and pitched blog stories for a monthly content calendar. In addition we curated and managed a group of contributors, sourced photographers and developed partnerships with tenants to create a constant flow of on-brand content for the mall's digital properties.
original content
Working closely with mall tenants we produced photoshoots, videos and other types of original content to be shared through the shopping centre's digital platforms. We continued to act as their digital counsel, by creating strategies to help bolster community growth, engagement and event activations.
video creation
Creation of a video veries named "Style Notes" who's purpose was tohighlight Ottawa style taste makers from three major content categories: fashion, lifestyle and our own 'mall' community. Work on these videos include strategy, direction and styling.
selected work
